At the end of last year, the international chain of fitness clubs Holmes Place bought the company Virgin Active, so doubling its network of clubs in Spain. For this reason, Holmes Place found itself obliged to change the image of all its new centres, replacing that of the former chain.

To carry out this process, we at Gigantia, as a company specialising in large format printing and offset, developed different signs, canvases on different supports, totem decoration and revolving doors to give it the right image.

We now present the process and result of the change of image at its sole centre in Valencia, situated in the leisure and restaurant centre Heron City (Paterna).

THE IMPORTANCE OF PROPER BRAND IMPLANTATION

To carry out this transformation, we at Gigantia designed the new  image for the outdoor advertising totem which stands in the Heron City car park. This totem includes the different logos of the main chains and companies hosted in the complex. To do this, we designed and manufactured the curved illuminated sign with the company logo.

In addition, we performed the decoration of one of the main façades, situated next to the car park behind the club, thanks to the large format printing of a canvas. We designed and manufactured a sign with 3D hollow letters in aluminium, closed at the front. The rear part is backlit with white LEDs.

VISIBILITY AND AWARENESS OF THE BRAND IMAGE BOTH OUTSIDE AND INSIDE

On the main façade of the club, which houses the entrance, we undertook the decoration of the revolving doors in acid-washed vinyl, as well as decoration of the outside totem in white die-cut vinyl. Canvases on different supports were also manufactured and designed for announcing different events, such as the welcome to users.

Finally, we highlight the work conducted within the club. Here we see the case of the hollow 3D letters manufactured of shiny stainless steel.

In short, all these actions are necessary to confer a coherent image on the company which is common to all its centres. In this way, the brand is made known both outside and inside the complex, so attracting the attention of possible clients.

Please do not hesitate to contact us without any obligation to answer any kind of query or learn more about this class of formats. We’re waiting for you!