OhMyGame! continues its process of expansion in different Spanish cities following its foundation in Valencia two years ago. The second opening took place in Madrid, with the collaboration of Gigantia, as a company specialising in large format printing and offset, and GarageStudio, an advertising and branding agency, responsible for the design and image of the franchise mark.

With our integrated signs, we succeeded in representing the brand identity physically, adapting ourselves completely to the needs of the client. As an example, in the next post we show the process of implantation of this strategy in the first premises in Madrid, this week marking its first anniversary.

OUR INTEGRATED SIGN WORK IS COMPLETELY PERSONALISED AND EXCLUSIVE

The first step of this project consisted of modifying the façade of the premises by adding a giant sign at the top. On one side we can see the logo, and on the other, some related images.

Once inside the premises, the brand implantation extends and can be found in different places. For example, on the slot machines. Decorating these spaces, we achieve greater presence at the hottest and most interesting spots.

Another key point we took into account relates to the different signage distributed all over the bar, indicating the different rooms, as well as decorating the space with the brand’s own elements.

In summary, all these actions form part of the same strategy, with the objective of creating a common identity for all the premises around the country.

If you too have a premises or business and you’d like to start taking these measures, please do not hesitate to contact us without any obligation. We will study your case and give you the best solution as quickly as possible. We’re waiting for you!